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Mobile betting and gaming to make up 44% of interactive gross win by 2018, new H2 mobile report reveals

by: - posted on: 14-Nov-2013

Mobile betting, gaming and lottery is set to generate just over €19bn gross win by the end of 2018 and is expected to account for just under 44% of total interactive gambling gross win, or just over 5% of all gambling gross win, according to ‘Mobile: The Future of Interactive Gambling’ - the latest mobile report produced by iGaming Business’s exclusive data partner H2 Gambling Capital.

The 2018 figure compares with the €4.5bn value H2 placed on the mobile sector in 2012, which accounted for just over 18% of all interactive gross win last year.

The 2012 figure itself was a major rise on 2010’s figure of €2.4bn in interactive gross win, with more than half that amount generated by the large Asian horserace betting monopolies, the Japanese Racing Association and the Hong Kong Jockey Club.

Today the Asian horseracing monopolies represent less than 40% of the mobile activity, much of which has switched to Europe as regulating markets have led the charge and the prospect of a regulated US mgaming market means the trend should increase even more in the coming months.

H2 commented: “The trend has been driven by the stellar growth in both smartphone and tablet penetration, increased device capability and the confidence of users in spend via these devices.”

Betting still accounts for over 75% of mobile gambling gross win but should change as both gaming and mobile lottery develop. Gaming in particular “has been slower to take off on mobile devices as it requires increased device capability to support enhanced graphics and sustained periods of play” H2 commented, but this should change over the course of the next five years and the product split should be increasingly similar to that of traditional interactive.

The onshore and offshore split also varies by market but the vast majority will remain onshore, a distinct trend to that seen via the PC channel, H2 said. “This difference is driven by further adoption
of mobile devices in regulating markets and supply-led demand brought about by the enhanced product offering from the larger established licensees.”

Mobile gambling has become ubiquitous in the past few years and H2’s data is the most detailed mobile gambling dataset ever produced. It includes smartphone penetration by geography and product analysis of the leading nations around the world (device penetration, detailed market by market analysis (background, regulation, recommendations, operators, suppliers and emerging business etc.) and 12 months access to H2’s new Global Mobile Gambling Dataset.

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